There are many resources a business can use to track data, and finding the right one is crucial for accurate data quality management. It’s essential for companies to identify internal and external data sources that give them the most accurate results.
Internal data sources—information generated from within business operations
External data sources—information generated from the market, including customers and competitors; utilizes statistics from surveys, questionnaires, research, and customer feedback
Once your company finds its most reliable data source, it’s best to stick with it to avoid further error or confusion between data entry specialists and company management. Incorrect and inconsistent data from platform to platform can result in miscommunication, leading to business decisions that are unnecessary or damaging to your company’s bottom line.
Choosing a reporting service that is most accurate and aligned with your company goals can improve the quality of your reporting, which improves your company’s overall operations.